Priority Axis 2 - Sustainable Region

Overview

Overview

Project Summary

The ADRION area has high potential for further development of sustainable tourism; however tourism suffers from several weaknesses. The common territorial challenge to be addressed by ADRION 5 SENSES is the lack of a sustainable tourism model based on innovative, high-quality tourism products and services.
The project suggests a holistic approach to sight, hearing, smell, taste and touch to develop effective branding strategies and boost the performance of ADRION destination by creating conditions to enhance tourist experiences. This integrated approach (sensory marketing) is new and innovative for the ADRION area.
The overall objective is to build and promote the ADRION brand name in tourism by indulging all five senses of tourists.
The specific objective is to direct efforts of ADRION stakeholders to the sustainable planning of physical/virtual settings and valorisation and preservation of natural/cultural heritage, in which positive and memorable experiences are more likely to emerge, leading to positive outcomes, such as tourist loyalty.
The project aims to use technology for the co-creation of enhanced destination experiences. The ADRION destination has the opportunity to better address the multi-sensory nature of the tourist experience in order to design experiences by exploring the potential of ICT.
The main outputs of the project include a Joint Strategy & Action Plan for the ADRION destination management, the ADRION 5 SENSES Transnational Cooperation Network and demonstration actions (Map of Sensations, Multilingual Web Platform and Exhibition Centres) that will benefit local/regional/national authorities, SMEs, business support organisations, academia etc.
ADRION 5 SENSES aims to build the ADRION brand in the whole Programme area and thus transnationality is inherent to its logic.

 

INFORMATION

Call

ADRION - FIRST CALL FOR PROPOSALS

Project Acronym

ADRION 5 SENSES

Project Number

314

Programme Priority

2) Sustainable Region

Specific objective

Promote the sustainable valorisation and preservation of natural and cultural heritage as growth assets in the Adriatic-Ionian area

Start – End Date

2018-01-01 – 2019-12-31

Total budget

EUR 1,437,076.09

EU contribution:
ERDF budget

EUR 803,833.14

IPAII budget

EUR 417,681.50

Project Social media

Project partnership

Lead partner       Project partner

LEAD PARTNER

Region of Epirus
Directorate for Development Planning

Address
Pyrrou Square, 1 | 45221 – Ioannina
ΕΛΛΑΔΑ (ELLADA)
Contact person
Ms. Tatiana Kalogianni, t.kalogianni@php.gov.gr

PROJECT PARTNERS

Albanian Development Fund
Regional Development Department

Address
Sami Frasheri, 10 | 1000 – Tirana
ALBANIA
Contact person
Ms. Greta Gjoncaj, ggjoncaj@albaniandf.org

Development Agency of Evia SA
Directorate for Implementation of Projects & Programmes

Address
Chaina Avenue, 93 | 34100 – Chalkida
ΕΛΛΑΔΑ (ELLADA)
Contact person
Mr. Nikolaos-Ioannis Margaritis, nimarga@otenet.gr

National Tourism Organisation of Montenegro
N/A

Address
Marka Miljanova, 17 | 81000 – Podgorica
ЦРНА ГОРА (CRNA GORA)
Contact person
Ms. Biljana Božović, biljana.bozovic@montenegro.travel

RDA of Northern Primorska Ltd. Nova Gorica

Address
Trg Edvarda Kardelja, 3 | 5000 – Nova Gorica
SLOVENIJA
Contact person
Ms. Greti Manfreda, greti.manfreda@rra-sp.si

Regional Agency for Economic Development of Šumadija and Pomoravlje
N/A

Address
Kralja Petra I, 22 | 34000 – Kragujevac
SERBIA
Contact person
Mr. Nenad Popovic, nenad.popovic@redasp.rs

Sarajevo Economic Region Development Agency
N/A

Address
Kolodvorska, 6 | 71000 – Sarajevo
BOSNIA AND HERZEGOVINA
Contact person
Mr. Asmir Kosovac, asmir@serda.ba

SIPRO Development Agency - Ferrara
N/A

Address
via Cairoli, 13 | 44121 – Ferrara
ITALIA
Contact person
Ms. Chiara Franceschini, chiara.franceschini@siproferrara.com

Zadar County Development Agency ZADRA NOVA
Department for EU projects implementation

Address
Grgura Budislavića, 99 | 23000 – Zadar
HRVATSKA
Contact person
Ms. Marica Babić, marica.babic@zadra.hr