Project Summary

The ADRION 5 SENSES PLUS Project aims to raise awareness of the ADRION 5 SENSES Project results, to update and fully exploit its outcomes. The ADRION 5 SENSES Project was focused on the ADRION area, studied in-depth the area’s high potential for further development of sustainable tourism, and successfully addressed the common territorial challenge which is the lack of a sustainable tourism model based on innovative, high-quality tourism products and services. In the last couple of years, our reality has changed completely, the Covid-19 pandemic has challenged the tourism model of the ADRION area, raised questions around the health and safety in tourism and has made the whole world rethink travelling and the sustainability of the tourism sector. The ADRION 5 SENSES PLUS comes in a time of need and aims to offer the opportunity to the ADRION 5 SENSES Partnership to revise and update their ADRION 5 SENSES Joint Strategy and Action plan in order to address the new challenges that arise from Covid-19 and to draw a long-term direction regarding sustainable tourism and destination management for the ADRION area which will be adopted by the ADRION 5 SENSES Transnational Network. The ADRION 5 SENSES Transnational Network is committed to continuing the collaboration and work towards creating a sustainable tourism model for the ADRION area and the ADRION 5 SENSES PLUS will further support their work towards the long-term sustainability of the Project results and the creation of a more sustainable and resilient tourism sector. Last but not least, the ADRION 5 SENSES PLUS offers the chance to the Partners and Stakeholders involved to further promote the ADRION 5 SENSES Outputs (i.e., Map of Sensations, Multilingual Web Platform and Exhibition Centres) and to raise awareness of the integrated approach- sensory marketing – which is new and innovative for the ADRION area. The aim of the ADRION 5 SENSES PLUS is to build and promote the ADRION brand name in tourism by indulging all five senses of tourists and by inspiring more stakeholders to join the ADRION 5 SENSES Transnational Network. The vision of the ADRION 5 SENSES PLUS Partnership is to use the available ‘tools’ created by the ADRION 5 SENSES Project, re-start tourism in the ADRION area and enable people to travel, meet, ‘feel’ -get an authentic experience of the area -  the ADRION destinations with safety.

INFORMATION

Call

Restricted fourth call for proposals – Priority Axes 1, 2 and 3

Project Acronym

ADRION 5 SENSES PLUS

Project Number

1279

Programme Priority

2) Sustainable Region

Specific objective

Promote the sustainable valorisation and preservation of natural and cultural heritage as growth assets in the Adriatic-Ionian area

Start – End Date

2022-01-01 – 2022-08-31

Total budget

EUR 176,070.00

EU contribution:
ERDF budget

EUR 149,659.50

IPAII budget

EUR

Project Social media

The Project ADRION 5 SENSES PLUS is a follow-up of the previous funded project ADRION 5 SENSES, if you want to learn more about its genesis, original proposal and partnership, you can click on the button below.

Go to ADRION 5 SENSES project

Project partnership

Lead partner Project partner

LEAD PARTNER

Region of Epirus
Directorate for Development Planning

Address
Pyrrou Square, 1 | 45221 – Ioannina
ΕΛΛΑΔΑ (ELLADA)
Contact person
Ms. Sofia Triantou, s.triantou@php.gov.gr

PROJECT PARTNERS

Development Agency of Evia SA
Directorate for Implementation of Projects and Programmes

Address
Chaina Avenue, 93 | 34100 – Chalkida
ΕΛΛΑΔΑ (ELLADA)
Contact person
Mr. Nikolaos-Ioannis Margaritis, nimarga@otenet.gr

RDA of Northern Primorska Ltd. Nova Gorica
N/A

Address
Trg Edvarda Kardelja, 3 | 5000 – Nova Gorica
SLOVENIJA
Contact person
Ms. Greti Manfreda, greti.manfreda@rra-sp.si

SIPRO Development Agency - Ferrara
N/A

Address
via Cairoli, 13 | 44121 – Ferrara
ITALIA
Contact person
Ms. Chiara Franceschini, chiara.franceschini@siproferrara.com

Project Summary

The ADRION area has high potential for further development of sustainable tourism; however tourism suffers from several weaknesses. The common territorial challenge to be addressed by ADRION 5 SENSES is the lack of a sustainable tourism model based on innovative, high-quality tourism products and services.
The project suggests a holistic approach to sight, hearing, smell, taste and touch to develop effective branding strategies and boost the performance of ADRION destination by creating conditions to enhance tourist experiences. This integrated approach (sensory marketing) is new and innovative for the ADRION area.
The overall objective is to build and promote the ADRION brand name in tourism by indulging all five senses of tourists.
The specific objective is to direct efforts of ADRION stakeholders to the sustainable planning of physical/virtual settings and valorisation and preservation of natural/cultural heritage, in which positive and memorable experiences are more likely to emerge, leading to positive outcomes, such as tourist loyalty.
The project aims to use technology for the co-creation of enhanced destination experiences. The ADRION destination has the opportunity to better address the multi-sensory nature of the tourist experience in order to design experiences by exploring the potential of ICT.
The main outputs of the project include a Joint Strategy & Action Plan for the ADRION destination management, the ADRION 5 SENSES Transnational Cooperation Network and demonstration actions (Map of Sensations, Multilingual Web Platform and Exhibition Centres) that will benefit local/regional/national authorities, SMEs, business support organisations, academia etc.
ADRION 5 SENSES aims to build the ADRION brand in the whole Programme area and thus transnationality is inherent to its logic.

 

INFORMATION

Call

ADRION - FIRST CALL FOR PROPOSALS

Project Acronym

ADRION 5 SENSES

Project Number

314

Programme Priority

2) Sustainable Region

Specific objective

Promote the sustainable valorisation and preservation of natural and cultural heritage as growth assets in the Adriatic-Ionian area

Start – End Date

2018-01-01 – 2020-12-31

Total budget

EUR 1,437,076.09

EU contribution:
ERDF budget

EUR 803,833.14

IPAII budget

EUR 417,681.50

Project Social media

Project partnership

Lead partner Project partner

Lead partners

Region of Epirus
Directorate for Development Planning

Address
Pyrrou Square, 1 | 45221 – Ioannina
ΕΛΛΑΔΑ (ELLADA)
Contact person
Ms. Sofia Triantou, s.triantou@php.gov.gr

Project partners

Albanian Development Fund
Regional Development Department

Address
Sami Frasheri, 10 | 1000 – Tirana
ALBANIA
Contact person
Ms. Emi Dautaj, edautaj@albaniandf.org

Development Agency of Evia SA
Directorate for Implementation of Projects and Programmes

Address
Chaina Avenue, 93 | 34100 – Chalkida
ΕΛΛΑΔΑ (ELLADA)
Contact person
Mr. Nikolaos-Ioannis Margaritis, nimarga@otenet.gr

National Tourism Organisation of Montenegro
N/A

Address
Marka Miljanova, 17 | 81000 – Podgorica
ЦРНА ГОРА (CRNA GORA)
Contact person
Ms. Biljana Božović, biljana.bozovic@montenegro.travel

RDA of Northern Primorska Ltd. Nova Gorica

Address
Trg Edvarda Kardelja, 3 | 5000 – Nova Gorica
SLOVENIJA
Contact person
Ms. Greti Manfreda, greti.manfreda@rra-sp.si

Regional Agency for Economic Development of Šumadija and Pomoravlje
N/A

Address
Kralja Petra I, 22 | 34000 – Kragujevac
SERBIA
Contact person
Mr. Nenad Popovic, nenad.popovic@redasp.rs

Sarajevo Economic Region Development Agency
N/A

Address
Kolodvorska, 6 | 71000 – Sarajevo
BOSNIA AND HERZEGOVINA
Contact person
Mr. Asmir Kosovac, asmir@serda.ba

SIPRO Development Agency - Ferrara
N/A

Address
via Cairoli, 13 | 44121 – Ferrara
ITALIA
Contact person
Ms. Chiara Franceschini, chiara.franceschini@siproferrara.com

Zadar County Development Agency ZADRA NOVA
Department for EU projects implementation

Address
Grgura Budislavića, 99 | 23000 – Zadar
HRVATSKA
Contact person
Ms. Nika Cohen, nika.cohen@zadra.hr